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Automations & use cases

Hermes Ad Agent

krusemediallc/hermes-ad-agent

Skill pack that turns Hermes Agent into a Meta ads media buyer using Arcads and Meta's Ads tools

In short

Hermes Ad Agent is a skill pack that turns a Hermes agent into a Meta media buyer. It researches competitor ads, builds image and video creatives with Arcads, writes copy, launches ads to Meta paused and monitors performance on a schedule.

What Hermes Ad Agent does

Hermes Ad Agent researches competitor ads, generates image and video creatives with Arcads, writes ad copy, launches everything to Meta paused so nothing spends without you, and then monitors performance and reports on a schedule. Before building anything, Hermes studies the last 90 days of the ad account and remembers what works. You give instructions in plain English from Telegram, WhatsApp, Discord or the web chat.

Meta connects through one of two routes. The Meta Ads MCP server uses a user access token with seven scopes, while Meta's official Ads CLI uses a system user token and needs Python 3.12+. On Hostinger the MCP route runs through the pack's local bridge, scripts/meta_mcp_bridge.py, and a weekly script, scripts/meta_token_maintenance.py, checks token renewal without an LLM. The README says it verified paused image and video ads built end to end on a Hostinger managed Hermes v0.20.x against a real ad account in September 2026. It recommends Claude Sonnet or better.

Key features

  • Competitor ad research
  • Image and video creatives generated with Arcads
  • Flexible ads with 5 primary texts, 5 headlines and 3 descriptions
  • Ads always created paused
  • Scheduled performance monitoring and reports
  • Two Meta routes: the Ads MCP server or the Ads CLI

When to use it

  • Launching a set of test ads from a chat message
  • Monitoring ad performance on a schedule and getting reports back
  • Researching competitor ads before writing new creative

Who it is for: Advertisers and agencies who run Meta ads and want a Hermes agent to handle research, creative, launch and monitoring.

How it fits with Hermes Agent

It is a skill pack built for Hermes Agent, using Hermes memory, scheduling and chat gateways such as Telegram, WhatsApp and Discord.

Requirements: A Hermes agent (the README recommends a Hostinger Managed App), an Arcads account with credits, and a Meta ad account with a Facebook Page and an access token

Note: It needs an Arcads account with credits and a Meta ad account with access tokens, and the README recommends running Hermes on a Hostinger Managed App.

FAQ

What is Hermes Ad Agent?

Hermes Ad Agent is a skill pack that makes a Hermes agent act as a Meta media buyer. It researches competitors, creates ads with Arcads, launches them paused to Meta and monitors results.

Does Hermes Ad Agent work with Hermes Agent?

Yes. It is built for Hermes Agent and works from Telegram, WhatsApp, Discord or the web chat, using Hermes' scheduler for monitoring.

What do I need to run Hermes Ad Agent?

You need a Hermes agent, an Arcads account with credits and a Meta ad account with a Facebook Page and a token. The README recommends a model at the level of Claude Sonnet or better.

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