Social Media Skills
social-media-skills/skills
106 social media skills covering strategy, writing, video, design, growth and analytics
Social Media Skills is a collection of 106 Agent Skills that cover an entire social media job, from brand voice and content calendars to scripts, growth tactics and analytics, for Claude, Cursor, OpenClaw, Hermes and over 40 other agents.
What Social Media Skills does
Each skill reads the user's brand profile and voice guide before writing anything, so output is meant to sound like the account rather than generic AI copy, and skills encode current platform mechanics rather than outdated advice. The 106 skills span 14 topics, strategy and planning, writing, short-form video, design, platform-specific growth, community and analytics, and are designed to hand work to the right specialist skill as a project moves from brand foundation to a published post.
Installation runs through the community skills CLI for a one-command install across every detected agent, through a Claude Code plugin that updates itself, through a manual git clone and copy for Claude Code or Claude Desktop, or as pre-packaged topic ZIPs for claude.ai's custom-skill upload on web or mobile. The project also ships platform-specific packs such as LinkedIn Growth, Instagram & Reels Growth, TikTok Growth and a YouTube Creator Kit for a narrower, faster install.
Key features
- 106 skills across 14 topics covering the full social media job end to end
- Every skill reads a brand profile and voice guide before writing copy
- Skills encode current platform algorithms and formats, kept up to date
- Topic packs (LinkedIn, Instagram/Reels, TikTok, YouTube) for a lighter install
- One-command install across 40+ agents through the community skills CLI
When to use it
- Building a brand voice guide once and having every social skill write in that voice
- Planning a content calendar and generating platform-specific scripts and captions from it
- Installing just a platform pack, such as TikTok Growth, instead of the full catalog
Who it is for: Social media managers and creators who want an agent that plans, writes and grows accounts in the account's own voice, not generic advice.
How it fits with Hermes Agent
Social Media Skills names Hermes among the 40+ agents it installs into, alongside Claude, Cursor and OpenClaw.
How to install Social Media Skills
These commands are copied from the project's README. Check the repository for the latest steps before you run them.
npx skills add social-media-skills/skills -g -a claude-code -s '*' -y FAQ
What is Social Media Skills?
Social Media Skills is a set of 106 Agent Skills covering strategy, writing, video, design, growth and analytics for social media, each one reading the account's own brand voice before producing anything.
Does Social Media Skills work with Hermes Agent?
Yes, the project lists Hermes among the 40+ agents it supports, alongside Claude, Cursor and OpenClaw.
Is Social Media Skills free and open source?
Yes, the repository is released under the MIT license, and CONTRIBUTING.md documents the pattern for building your own skills on top of it.
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Related guides: What is Hermes Agent? · SOUL.md for Hermes Agent: what it is and how to write one