GTM Skills

What GTM Skills does

The pack covers building prospect lists from a natural-language ICP brief, enriching companies and contacts, scoring and tiering leads, researching accounts, mapping decision-makers, personalizing cold email, sizing markets, preparing meetings, cleaning CRM data and running account-based campaigns. Two scaffolding skills generate a self-hostable lead-gen web app and a local Chrome extension that pushes LinkedIn contact details to HubSpot.

The skills are powered by Explorium and Vibe Prospecting data, and the market-sizing skill runs against Explorium's 150M+ company dataset. Each skill lists trigger phrases such as contact enrichment or battlecard, so an agent can pick the right one from a plain request. The README states the skills are free to install, use and adapt under the MIT license.

Key features

• List builder that turns a natural-language ICP brief into prospect lists
• Company and contact enrichment skills
• Lead scoring and account-fit ranking
• Account research, decision-maker maps and meeting prep briefs
• Cold email personalization and ABM campaign skills
• Scaffolds for a lead-gen web app and a LinkedIn contact Chrome extension

When to use it

• Build a targeted B2B prospect list from a short description of the ideal customer
• Prepare a 30-minute call brief on a target account
• Score inbound leads as hot, warm or cold against buyer personas

Who it is for: Sales and marketing operators who run B2B outbound through an AI agent such as Hermes Agent.

How it fits with Hermes Agent

Hermes-Agent is named in the README as a supported agent; the skills are general GTM playbooks and not specific to Hermes.

How to install GTM Skills

These commands are copied from the project's README. Check the repository for the latest steps before you run them.

claude install explorium-ai/gtm-skills

Note: The skills rely on Explorium and Vibe Prospecting data services, so results depend on access to those external services.

FAQ